When it comes to speculating with their money, UK Investors like to look for certain key elements in a business, and expect those to be evident in a business plan. However, investors are also pragmatic and will understand that a business plan is a sum of many parts and it is not just your grasp on your business and market. Today’s financier is equally interested in how your business operates and its investment in people too.
Maximising Your Impact
If you truly want to make the best impression with investors, your biggest mistake could be to create a business plan that has all of the details but lack soul. A business is an organic and elemental thing that has many facets, and it is by embracing those that you can make your plan stand out.
A plan is fundamentally about how your company will embrace a period of growth and your understanding of the requirements for that growth. How will the business use investment, what are the market forces that may push back, and how will the growth be established? These are all basic and very relevant requirements, but serious financiers will want to look much deeper than what you are going to do with the money.
Business Basics: What Makes Your Company Tick?
When potentially lending money, an investor is going to look at your company as a whole and understand how you work as a company. If you are ISO9000 registered, they are going to want to understand your process tree. Conversely, if you are not ISO9000 registered, they are still going to want to understand how you deal with everyday business situations. You should make that kind of information plain to an investor. What are your processes, what are your policies and how do you deal with everyday circumstances?
Even if you are a sole employee company, you will run your business in particular ways. You will have a history of dealing with your customers and suppliers. You will be able to show how you have dealt with incoming work and, regardless of the industry, there will be some kind of feedback from clients.
You will have a social media footprint and you can be pretty certain that a potential investor will want to pore over it and get a flavour of how you conduct yourself. There will be a financial backdrop to your company and it will show how shrewd you are with your finances.
When an investor decides to put money into your business, they become a part of it and will expect it to show them in the best light too. If a financier puts money into a business, then they can also end up being judged on the future performance of it, and if it is less than impressive then that can lead to problems for them. Caution is a byword for financiers.
You can prevent any problems by getting a professional business plan authoring company to health check on your business as they generate your plan. If you are looking for investment, don’t let it falter by not showing your company in the best light; UK investors will expect nothing less than excellent.
